2011年，我在纽约一家报纸上报道时尚，这家报威廉希尔备用网址纸让我在2012年春季系列中看到了一些更令人兴奋的节目，并将其分为两页。The usual suspects jumped out—Wang,Herrera,a newly invigorated Blass—but the final product featured nothing but 950 words about J.Crew,which had just participated in its first-ever 威廉希尔备用网址Fashion Week.
模特们穿着橘子色裤子和泡泡糖粉色衬衫，yellow sequined shells with violet pencil skirts,带牛仔短裤和大衣的百分百的领带领上衣。天气凉爽，human,friendly,有点疯狂的四个字，我不会把它等同于我认为的时装周的模仿。威廉希尔备用网址模特们都穿着橘红色的唇膏，一个新的J.Crew签名，有的戴着厚而别致的眼镜，an obvious nod to the woman behind what I was looking at,Jenna Lyons,whose 26-year tenure with the company escalated from vice president of women's design to executive creative director.It was announced this weekthat she'd be exiting.
里昂和首席执行官米基·德雷克斯勒一起对J.Crew的形象和库存进行了全面检查，剥去品牌的木质，preppy roll-neck sweaters and chinos,and implementing a new visual mission statement that was more about having fun than always being practical.但是，与其依靠每年两次在纽约的展示来在其商店里销售色彩鲜艳的新成衣，品牌安装了里昂作为它的脸，in effect,its muse.
It worked: The 威廉希尔备用网址fashion industry welcomed the revised mall store with open arms—Lyons appeared on magazine covers,in gossip columns,在Met Gala的地毯上，购物者想是her,或者至少看起来像她。I know I did.
During J.Crew's heyday,我不认为店里的东西特别诱人。在纸上，I gravitated toward the brooding black of Theyskens' Theory and,later,Saint Laurent,但每次我看到里昂穿着什么东西——任何东西——我都会立即产生本能反应，an urge to run out and buy it because of the way she wore it,not necessarily for the piece itself.
为了我，是里昂为“个人风格”设立了一个门槛，而不是一群在节目外打扮的人，许多人穿得像疯子一样捕捉相机的镜头。里昂的表情是故意的，对，but they didn't feel it.
一位大师级的造型师，她搭配了“花式”（亮片，satin,薄纱，and ball skirts) with utility (chambray,带条纹的三通oversize parkas,卡其斯camo,以及开司米圆领，culminating in a quirky,未完成的，为什么我没有想到这种效果。裤子有着同样的女性男性平衡感，thanks to blouses unbuttoned to the sternum,胸罩留在家里了。
YouTube教程是为了教别人模仿里昂的方式而创建的。袖口袖口或折边；women everywhere started seeing the cool parallel that comes with wearing glittery costume jewelry with an athletic gray sweatshirt.
I started wearing my old army-green parka out on Saturday night.I showed up in black pants and a sequin top to a good friend's wedding.我发现选择两件外套，一件合身，一件牛仔，one loose and leopard—made me look like I knew what I was doing in the style department.
I wasn't alone.The Jenna Lyons effect was far-reaching,with women furiously trying to capture her haphazard-but-not-really approach to getting dressed,我当时工作的那个网站，在任何一个特定的月份里，经常用“服装来复制”与她的长相有关的自负。
不可避免地出现了一个转折点：2013年德雷克斯勒publicly agreedwith some disgruntled loyalists that the brand's collections had "strayed too far from the classics" and that they were—in all their mixed-print glory—possibly too overstyled,后来零售商被拖了进来its delusional prices，它疏远高端“收藏”据报道质量较低，及其declining salesin a marketplace that includes Zara and H&M.