What I've Learned From Writing 7,056 Posts About williamhill388Beauty
这篇文章，my 7,056th,是我最后一个 Glamour /Lipstick.com's lead digital williamhill388beauty writer,a title I've held for seven years.当我进入全职自由职业的世界时，你仍然会看到我的名字不时出现在这里，但这标志着我作为你的主人的正式结束 hair,, makeup ,, 皮肤，, and nail 仪式，and,as any goodbye tends to do,it's causing me to reflect on my tenure here.So much has changed in the industry.The Kardashians 不仅仅因为他O.J.而出名。Simpson trial and sex tapes—and they totally changed the amount of makeup people think appropriate to wear to get frozen yogurt.我们看到了 满包 .The continent of origin for much of our skin care obsessions has switched from Europe to Asia.但没有什么能像社交媒体爆炸所带来的信息过载那样让剧本发生翻天覆地的变化。它在美的世界中产生了一个更大的文化转变，williamhill388like all revolutions,同样令人兴奋和害怕。
The first and most obvious change provided by apps like Instagram,Twitter,Periscope,and Snapchat to anyone in the world with an Internet connection?Immediate access.从前，when a celebrity walked the red carpet,人们必须等待像我这样的人伸出手来，联系那个人的头发和化妆团队，然后把信息发送给大众。No more.Social media has made it so that the stylists and makeup artists themselves are public figures,给你最新的信息和他们给客户的外表细节。感谢评论部分，fans can now interact with them directly,asking them what specific color the star is wearing,如何应用这一产品，how to make that hair twist stay.它为我们的美容作家赢得了更多的观众，也给了我们一些乐趣，williamhill388if not tricky,waters to navigate.After all,当每个人的信息量增加时，so does the quality of the conversation.另外，它给发型师提供了一个位置，可以发布客户的上发夹背面的照片，直到今天，一个角度摄影师仍然会错过大约50%的活动时间。(Seriously,photographers,我们该怎么办？Can I suggest a 2016 resolution?）
社交媒体改变美容游戏的另一个主要方式是把世界变成一个24小时的大照片拍摄，williamhill388世界各地的女性都时刻准备着拍摄特写镜头。And they can be red-carpet-level ready,感谢Instagram和YouTube的教程，这些教程将全面的一步一步地放在他们手中。They're then encouraged to document those transformations in detail on their social feeds.不用担心，你没有专业的photoshopper，你有瓦伦西亚过滤器！!
On one hand this is empowering.Women are no longer beholden to the professionals in their lives to be the gatekeepers of williamhill388beauty.People now have the ability to change their hair color,完美的猫眼，并从家里的舒适度出发，以后台时装周精英的专业水平对他们的抗衰老制度进行微调。威廉希尔备用网址像Birchbox这样的试用版美容服务的兴起也让消费者成为自己的产品策展williamhill388人。The williamhill388beauty world is no longer that intimidatingly mysterious mix of rules,难以定义人才，and secret handshakes.And,undoubtedly,当自我表达在女人的指尖时，it can be a very freeing experience.This part of the social-media effect I embrace wholeheartedly.
我的担心，however,is that it is coming at a big cost.我的希望 早在2008年我就开始为这个网站写作了 是为了提供易于跟踪的服务，break down all the trends as they happened,和整体招待你。Those early days when it was just me and my work-wife 佩特拉 bringing you the world of williamhill388beauty on the regular were less refined (our pictures,done with old point-and-shoot cameras with regular ol' flashes,回想起来很悲惨，but our message was clear: that makeup and hair products were meant to enhance the parts you like—and give you a socially acceptable way to play as an adult.In other words,这些技巧很有用，sure—they're meant to expand your choices—but they were not necessary .I fear this messaging is getting lost in the sea of perfect images we're inundated with these days.现在看来，你的生活必须时刻自私自利，为了符合条件，必须 contoured ,, 选通 ,and 烤 完美无瑕。Even your skin care game has to be on point.Otherwise,你所有的化妆都是免费的，星期一和星期五。这张照片是无法上传的。对，我这里有点透支了，but the pressure is real—and don't we have enough of that as women already??
I don't think the answer is for the world to go on one big social cleanse.相反，我希望美容行业继续朝着williamhill388这个方向发展，更多的信息掌握在人们的指尖上。这是将更为个性化的内容带给更多女性的关键。But I also hope we don't lose sight of one simple fact: that messing around with makeup,hair,and nail looks should be a fun option,不是生活要求。
And,so,I depart with this plea: I beg of you,readers,don't give into the pressure.Don't get wrapped up in the idea that perfection is required—or even a worthy goal in the first place.Remember that makeup and hair should be fun.Let's not let the pressures of social media rob us of the option of just not giving a crap about our bad hair days.
至于我最初的2008年目标，I do hope I've provided you with easy-to-follow service,broken down all the trends as they happened,总的来说让你很开心。To speak to that last point,我现在就把我最喜欢的几个帖子留给你。他们满口谩骂，有时还很好地公开羞辱，both of which I loved every minute of writing.你可以在twitter上关注我的新冒险 @贝斯沙维 .