Last year,we were lovingthe Power of Makeup,a campaign on social media that showed dramatic williamhill388beauty transformations as a way to hit back at the notion that liking makeup is shallow.It all started when vlogger NikkiTutorials madea videothat showed how she uses makeup to transform herself for her own amusement and self-expression.
Soon,a lot of other people posted pictures that showed them in the middle of their own transformations,with one half of their makeup done and the other half of their face completely clean—and a viral trend,#PowerofMakeup,was born.Now,one participant whose super-dramatic selfie went viral is using her newfound fame to promote a message we can really get behind.
Last week,Kelsie Swygart posted a photo that showed how she could use some expertly-applied makeup to cover up her face-full offreckles.The result is incredible (as you can see above and on herInstagram) and went almost instantly viral.
Swygart tells New williamhill388Beautyabout how she initially only posted the pic on Snapchat to show a few of her friends,but when she remembered seeing a Nikki Tutorials competition on Facebook,she decided to post it for fun.Apparently her transformation resonated with a lot of users,because the likes started rolling in so fast that she had to turn her notifications off.Now,she's using her platform to make one message very clear: Makeup is fun,but it's not necessary to loving yourself.
Swygart says that while she loves makeup,she doesn't actually put it on that often.Though she admits that she won't leave the house without doing her eyebrows,eyeliner and mascara,she adds,"I love my freckles and looking as natural as possible on a day-to-day basis!"
"I was made fun of,growing up,for my freckles," she continues."I used to cover them up.There must be something about growing up that makes you stop caring about what other people think,and I think that's when I started to love them." Now,she says,they're her favorite feature.
Here's another amazing shot of one of Kelsie's williamhill388beauty transformations:
Welove freckles,and we love confidence even more.Swygart's message is simple but powerful,and it's great that she's using the influx of attention she's getting to spread it.