Remember that magical day in which aVeronica Mars movie Kickstarter raised over $2 millionin no time flat,thus effectively putting the film into production?That was a real Judd-Nelson-fistpump of a day.It felt like a win for the people,true fan-driven results.

Then,things got weird.EnterZach Braff.Zach launcheda KickstarterforWish I Was Here,a semi-followup toGarden Statehe and his brother are trying to get off the ground.Since the Kickstarter gathered media traction,Mandy Patinkin,Kate Hudson,and Josh Gad have all joined the film,about a husband in the midst of an existential crisis (naturally).

But other stars weren't so kind.Bloggers and comedians cracked wise about Braff's plea.The general vibe was: Braff's a star.He's got a pile of money.Why is he asking us for ours?Jon Lajoie ofThe Leaguegets it:

The question came up again whenMelissa Joan Hart launched a campaignto fund a rom-com vehicle she's hoping to star in,Darci's Walk of Shame.And again when,this week,Zosia Mametand her sister Clara,who together have a band called the Cabin Sisters,put up a Kickstarterfor a music video they're hoping to shoot.

These efforts have had varying levels of success.For all the supposed outrage he caused,Braff met his $3 million goal.Melissa Joan Hart's project,which had a $2 million goal,was canceled after raising only $51,605.And Zosia's is ongoing,but the going is slow so far ($2,005 have been contributed towards the $32,000 goal).


An "eesh,howgauche" eyebrow raise is kinda the irrepressible gut reaction to this stuff.Again: famous,ostensibly rich,asking for our regular folks' hard-earned nickel.But the concept has also sparked a lot of thoughtful conversation about whether it's actually unethical for stars to do this.And my thoughtful-conversation two cents is this: No,it isn't.I'm filing this one under It's a Free Country.Braff spent a loooong time putting that Kickstarter together (it's like a legit studio film proposal).I'm sure it occurred to him as he sized and cropped stills fromGarden Statethat this would play as icky to some of the people out there.He clearly didn't care,but more important,neither did his 9,133 backers.Unless we later find out Braff threatened/blackmailed any of them,this is just investors investing.If you don't like a Kickstarter,I think the proper reaction is: Don't donate to it.

Still,I want to hear where you come down on this issue.Do you think less of Zach,Zosia,Melissa,et al?Do you think they're being unethical?Or has this become way overblown?